Identity Design /Web design / Art Direction / Brand Style Guides / Digital & Social Design

Wondersmile

Wondersmile is a Global direct-to-consumer clear aligner brand that offers convenient premium aligners and boosts confidence in people by creating beautiful smiles and making teeth straightening affordable and accessible to everybody.

With the global rebrand of Wondersmile identity, the brand needed to feel Approachable, Professional, and Confident and stand out in a sea of similar offerings.

As a direct-to-consumer brand, the website played a crucial channel that needed to be carefully crafted to optimise conversions with user-centric design.